D&AD NEW BLOOD:
TYPOGRAPHIC NOTES THE EMPOWERMENT OF MUSIC
Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Typography can express rhythm, culture, local aesthetics, traditions, humour, quirks, places and people - in any language. Utilise these benefits to highlight a cause of the present using the music of an artist, genre or festival that you feel is empowering (from any time period). Create a typography-first campaign with both physical and digital elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.
• A 12” x 12” vinyl record cover as a lead expression of your typographic identity
• One poster
• One digital element
• One other touchpoint*